So who better to tell you how to save your favorites than the biggest-selling boyband of all time, Backstreet Boys. We started with the insight that set-in odors can ruin everyone’s favorite clothes. So how can we launch Downy Rinse & Refresh in a breakthrough way, as a new category and resonate with our Millennial target audience? With 1 in 3 households claiming malodour as their top laundry issue, Downy offered a new groundbreaking deep-cleansing fabric rinse, designed to help remove these odour-causing residues. During the episode, a fan called in and asked the boys the question that has been on all our minds since 2009.In 2022, Downy launched its biggest innovation in 30 years, Downy Rinse & Refresh. The group is currently gearing up for their DNA World Tour and recently appeared on Watch What Happens Live with Andy Cohen. The group been off and on in the public eye until 2019 when they announced with another album which debuted at number one. Now they’re all dads: Richardson, Carter, McLean, and Dorough each have 2 children, and Littrell has one. Back in the day, they were the biggest boy group and they traveled all over the world performing to stadiums full of screaming fans. The Backstreet Boys consists of group members Kevin Richardson, Brian Littrell, Nick Carter, AJ McLean, and Howie Dorough. Now, a shocking 21 years after that song came out, the boy band is finally admitting the song makes no sense. The Backstreet Boys achieved both those marks when the group of 5 guys burst onto the music scene in 1995 when they released their first single, “We’ve Got It Goin’ On.” From there, the group hit mega status and their biggest hit “I Want It That Way” was all over the radio in 1999. It can be hard to predict what song or artist is going to hit superstar status, but it’s easy to recognize when they do.
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